The famous name of Moncler
women coats is an acronym for Monestier de Clermont, in Grenoble
France.
It became the brand name of one of the largest fashion labels in Europe. Formed by Rene Ramillion and Andre Vincent in
1952 as a manufacturer of skiing equipment and implements, Moncler has grown to
be a decisive player in the fashion industry. How did a skiing outfitting
company grow into a fashion brand is a story that shows the resilience and
entrepreneurial spirit of its founders that got them through world-war II.
Ramillion provided ski bindings to the
French Alpine troops. He later met another Grenoble merchant, Lionel Terray who dealt in
sports articles and was a successful merchant of sturdy camping equipment like
tents, sleeping bags and a uniquely lined cagoules amongst other things.
The tents became famous and would become
the basis of further product development after the war ended when people had
more freedom to move around and enjoy more of what life had to offer. The
company began producing Moncler jackets using the lining from sleeping bags.
These became popular because of the warmth they provided to workers working in
cold climates and for people undertaking expeditions to the Alps.
By the late 1960s they had been chosen as
the official supplier for the French winter Olympic team. This pushed them to
make several technological advances in their product lines. They produced a
more lightweight product that was still warm enough for the players team to
practice in. These lightweight jackets have been continuously produced till
this day.
In the 1980's a new trend emerged where
people started wearing Moncler jackets as a fashion statement. Moncler soon
made its way onto urban streets and into urban fashion culture and this helped
boost the popularity and profile of the Moncler brand significantly.
Moncler became a force in fashion to be
reckoned with when the Italian entrepreneur Remo Riffini bought the brand and
company in 2003. Riffini brought style and haute couture air to the Moncler
label launching it onto the fashion catwalk in 2006. Their fashion line for
women was received with rave reviews and today Moncler is arguably one of the
most sought after labels in the world.
From France
to Italy, Japan and America the Moncler outlet label can be seen
on red carpets everywhere as the must-have jacket for every fashionista. The
legacy of Ramillion continues to be carried into the future as products evolve
and business expands into other countries.
When it becomes much colder, we need to wear more clothes, and moncler handbags is a good choise,we have many beautiful clothes,you can come and visit,we hope to help you!
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