The famous name of Moncler women coats is an acronym for Monestier de Clermont, in Grenoble France. It became the brand name of one of the largest fashion labels in Europe. Formed by Rene Ramillion and Andre Vincent in 1952 as a manufacturer of skiing equipment and implements, Moncler has grown to be a decisive player in the fashion industry. How did a skiing outfitting company grow into a fashion brand is a story that shows the resilience and entrepreneurial spirit of its founders that got them through world-war II.
Ramillion provided ski bindings to the French Alpine troops. He later met another Grenoble merchant, Lionel Terray who dealt in sports articles and was a successful merchant of sturdy camping equipment like tents, sleeping bags and a uniquely lined cagoules amongst other things.
The tents became famous and would become the basis of further product development after the war ended when people had more freedom to move around and enjoy more of what life had to offer. The company began producing Moncler jackets using the lining from sleeping bags. These became popular because of the warmth they provided to workers working in cold climates and for people undertaking expeditions to the Alps.
By the late 1960s they had been chosen as the official supplier for the French winter Olympic team. This pushed them to make several technological advances in their product lines. They produced a more lightweight product that was still warm enough for the players team to practice in. These lightweight jackets have been continuously produced till this day.
In the 1980's a new trend emerged where people started wearing Moncler jackets as a fashion statement. Moncler soon made its way onto urban streets and into urban fashion culture and this helped boost the popularity and profile of the Moncler brand significantly.
Moncler became a force in fashion to be reckoned with when the Italian entrepreneur Remo Riffini bought the brand and company in 2003. Riffini brought style and haute couture air to the Moncler label launching it onto the fashion catwalk in 2006. Their fashion line for women was received with rave reviews and today Moncler is arguably one of the most sought after labels in the world.
From France to Italy, Japan and America the Moncler outlet label can be seen on red carpets everywhere as the must-have jacket for every fashionista. The legacy of Ramillion continues to be carried into the future as products evolve and business expands into other countries.